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Why is Apple Killing its self-driving car project?
More than 10 years ago, Apple began a project called Titan, aiming to build a completely self-driving car equipped with a custom operating system and software, all manufactured by Apple. The aim was to create an integrated platform suitable for working or enjoying entertainment on the go while the car autonomously transports passengers to their destinations
Apple fans have been eagerly waiting to learn any details about the project, but Apple has remained mostly silent. Some details have indirectly emerged via patent filings, job listings, and occasional sightings of test vehicles. Tech companies were optimistic about self-driving cars. Elon Musk had predicted that Tesla would upgrade its vehicles to fully self-driving in 2023. Unfortunately, that didn’t happen.
About a month ago, rumors circulated that Apple might launch a car in 2028, with reports suggesting it wouldn’t be fully self-driving and could include a steering wheel, making it somewhat similar to current Tesla cars.
According to Bloomberg’s report yesterday, Apple has shut down its self-driving car project, “Project Titan.” The company has reassigned roughly 2,000 employees previously working on the project to departments focused on generative artificial intelligence. Those who cannot find suitable positions within the company are unfortunately…
